Client / Jannelli&Volpi
Year / 2017
“Wallpaper Rhapsody” is a path of installations inside the showroom Jannelli&Volpi in Milan, where the new collections Jannelli&Volpi are exhibited in the Gallery.
When we think to wallpaper, we associate it almost automatically with the image of a covering - made in various colors, decorations and materials - applied to vertical surfaces to embellish a space: a background. The objective of the "Wallpaper Rhapsody" project is to change the point of view, going beyond the traditional concept of wallcovering, and bring out the wallpaper in the foreground, like a figure in the center of the scene.The exhibition “Wallpaper Rhapsody” - involving the whole building Jannelli&Volpi - is characterized by a set of narrative episodes of very different (in form, color, decoration) proposed in a harmonious balance because united by the same goal: to reflect and synthesize the virtuosity and the complex world of Jannelli&Volpi. The wallpaper assumes a three-dimensional appearance and becomes the subject of a series of installations that alternate, as in a musical rhapsody, where the themes are intertwined, interact and meet on the various floors of the showroom.
Exhibition /
2nd Floor
Pinacoteca / the central event, with new collections Jannelli&Volpi as works of art
Poster / dedicated to Wallcoverings01 MissoniHome
Toy Library / with the amazing world of Giovanni Motta
1st Floor
Zoo / exhibition of animals/masks, by Naba Academy / Prof. Claudio Larcher
Fox / exhibition of fox masks, by Emmanuel Zonta
Labyrint / a path in the world of wallcovering
JVstore / what’s new in the world of design
Ground Floor
Carousel / a carousel of shapes and colors, by GISTO
Credits
Concept and Design / Martinelli Venezia
Photo / Studio Kind
Press Office / Nicoletta Murialdo and Ilaria Giglio