Client / Rita Urso artopiagallery
Year / 2021
Exhibition / Rita Urso artopiagallery, Milan, Italy
UNSERIAL.bulbs is a collection of lights made by glass blowing, designed by Martinelli Venezia studio and realized exclusively for Rita Urso artopiagallery.
The project will be presented during the exhibition “Altri echi” in Milan from 17th June to 24th September 2021. Opening Thursday, June 17, 11 a.m. – 8 p.m.
The collection is a result of research turn to the transformation of a mass production at an artisanal manufacture. On the base of the project there is the attempt to put together two kind of production that generally are contrasting, in order to explore the boundaries between artisanal and industrial, series and one-off, uniformity and variation, ordinary and extraordinary. A product which is extremely standardized and common in all houses, such us a light bulb, it is modified though human act and becomes an unique and unusual object.
Every light is different because it is the result of experimentation of different blowing forms, glazed or lined and then welded together in compositions of an asymmetrical balance.
Credits
Concept and design / Martinelli Venezia
Project assistant / Deniz Söğütlü
Production / Soffieria Villa