Client / ADI Design Museum for “Carissimo Pinocchio. Designer e grafici italiani ridisegnano il burattino più famoso del mondo”, an exhibition curated by Giulio Iacchetti
Year / 2023 - 2024
Nocicchio is a Pinocchio created from a piece of solid walnut, finely carved on a lathe. What distinguishes him are his legs, which are extraordinarily long. This detail seems to be a contradiction for this character, given the proverb which says that “lies have short legs”. In fact, his long legs symbolize his ambition to overcome everyday obstacles with honesty, thereby teaching us that sincerity helps us move beyond everyday challenges and build meaningful connections.
Credits
Concept and design / Martinelli Venezia
Material / walnut wood
Production / Somaschini
Client / ADI Design Museum for “Carissimo Pinocchio. Designer e grafici italiani ridisegnano il burattino più famoso del mondo”, an exhibition curated by Giulio Iacchetti
Exhibition set up / Krea sas di Massimo Marelli & C
Graphic design / Federica Marziale Iadevaia
Photo / Michele Nastasi